Impulse

Impulse | Real-Time for Immersive Narrative
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At Axiom VFX, we contributed to Impulse: Playing with Reality, an award-winning mixed reality experience narrated by Tilda Swinton and honored with the Achievement Prize at Venice Immersive 2024.
In collaboration with Anagram, Meta VR for Good, and co-producers Floréal & France Télévisions, we delivered all real-time assets and lighting—crafting a vivid, emotional journey through stylized, first-person storytelling.
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🔗 Explore the project:
👉 https://www.axiomvfx.com/projects/impulse
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🎯Immersion & Performance
We developed a custom real-time pipeline using vertex colors, texture mapping, and baked lighting—optimized for maximum performance and emotional impact across XR platforms like Meta Quest.
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🛠 Pipeline Process and Tech Art
All assets were produced for real-time and seamlessly integrated into Unity.
Part of the technical production was handled by Axiom VFX, who created all assets and lighting, while TechArt provided animation and Unity integration support.
The experience explores human perception through four personal narratives about life-changing decisions.

Our modular workflow enabled fast iteration and ensured visual consistency across all sequences.
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🎭Designing for Emotion – Characters in XR
Each character's world reflects their inner journey:
- Leanne escapes boredom through playful imagination.
- Omar embraces chaos through high-stakes heists.
- Errol invents a wild persona to seek respect.
- Tara teeters on the edge of giving up.
We supported each arc through stylized, expressive environments built for immersive storytelling.
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🧠 Emotion-Driven Design, Built in Real-Time
At Axiom VFX, we merge storytelling and technical precision to craft emotionally resonant, award-winning immersive experiences.